Overview
This simulated Google Display Ads project aimed to build widespread brand visibility for a growing skincare e-commerce brand ahead of a festive season sale. The goal was to increase reach, drive website visits, and introduce the brand to a niche beauty-conscious audience.
Categories
App Design
Client
Chekin Corp
My Role:
I acted as the Display Advertising Specialist, responsible for:
Placement and audience research
Creative development and offer positioning
Campaign setup using responsive display ads
Simulated performance reporting
Optimization recommendations and retargeting blueprint
Background:
The brand struggled with low visibility due to stiff competition from established skincare companies. Their challenge was to reach modern women aged 20–40 interested in natural skincare, beauty products, and clean cosmetics.
Understanding the Problem:
Low brand recall among target customers.
Weak visual appeal in existing designs.
Ads displayed on irrelevant placements, draining budget.
No retargeting system to capture warm audiences.
Limited seasonal messaging reducing urgency.
Strategic Approach
Precise Audience Profiling
Women 20–40
Beauty enthusiasts
Organic skincare seekers
YouTube beauty channel viewers
Affinity category: “Beauty & Wellness”
Creative Strategy
Developed festive-themed ads with:
Product displays
“Up to 40% Off Festive Sale” badges
Soft pastel backgrounds
CTA: “Shop Now”
Used both static and responsive display formats for maximum coverage.
Placement Optimization
Excluded gaming apps + irrelevant placements
Prioritized lifestyle websites & fashion portals
Opted for smart bidding to maximize high-quality clicks
Conversion Funnel Setup
Defined a two-step structure:
Step 1: Display campaigns for awareness
Step 2: Retarget website visitors with custom messages
Lets Work Together
I collaborate with brands and teams to create data-driven digital marketing strategies that deliver measurable results. With expertise in SEO, Google Ads, Meta Ads, WordPress, and email marketing, I bring a performance-focused and ROI-oriented approach to every project. If you’re looking for someone who blends strategic thinking with hands-on execution, I’d be glad to work with you.