Proficient in creating and managing Google Search and Display campaigns focused on lead generation and brand awareness. Skilled in keyword research, ad copywriting, bidding strategies, and performance tracking to optimize ROI and achieve measurable business outcomes.
Experienced in setting up and optimizing Meta Ads campaigns for different objectives including traffic, engagement, and conversions. Adept at audience segmentation, creative testing, and pixel-based retargeting to drive cost-effective results and improve ad performance.
Knowledgeable in both on-page and off-page SEO strategies to enhance website visibility and organic ranking. Capable of conducting keyword analysis, competitor research, and content optimization to improve search performance and increase traffic quality.
Skilled in designing and executing email marketing campaigns for audience engagement and lead nurturing. Experienced in segmenting contact lists, crafting compelling email content, and tracking open/click rates to enhance customer retention and conversion.
Proficient in planning and executing Performance Max campaigns that leverage Google’s full advertising ecosystem across Search, Display, YouTube, Discover, Maps, and Gmail. Skilled in building asset groups, audience signals, conversion tracking, and optimization strategies to maximize conversions, generate store visits, and drive scalable business growth through automation.
Experienced in creating and managing YouTube Ads campaigns for brand awareness, consideration, and app installs. Skilled in audience targeting, storytelling-based video ad strategy, and campaign setup using skippable/non-skippable formats, with a strong focus on view rate, CPV, and conversion lift. Adept at analyzing engagement metrics and refining creatives for improved performance.
Competent in developing Google Display campaigns designed to enhance brand visibility and drive high-quality website traffic. Skilled in interest and in-market audience targeting, responsive display creatives, placement optimization, and exclusion filtering to reduce wasted spend. Focused on improving CTR, driving upper-funnel engagement, and creating strong remarketing pools for conversion-driven campaigns.
