Overview
This simulated project focused on creating a highly targeted Meta Lead Generation Campaign for a luxury real estate developer launching premium 2 & 3 BHK beachfront apartments in North Goa. The primary objective was to generate high-quality, investment-ready leads by leveraging Meta’s robust interest targeting, intent-based segmentation, and engaging visual creatives.
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Client
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I was responsible for the complete performance cycle:
Conducting in-depth audience and competitor research
Planning campaign and ad-set structure
Developing creative concepts and premium ad copies
Designing optimized instant lead forms
Simulating results and building optimization strategies
Structuring retargeting layers for warm audiences
The developer had a strong offline presence but struggled to create digital momentum. Previous campaigns lacked segmentation, resulting in high CPLs and low-quality leads. The challenge was to build a digital engine that consistently delivered investor-grade leads at predictable costs.
Unrefined target audience led to wasted ad spend.
Weak creative direction failed to reflect luxury.
No retargeting structure → low conversion depth.
Long lead forms reduced completion rates.
Lack of performance analysis meant poor decision-making.
Precision Audience Strategy
Created 3 tiers of targeting:
High-income investors: NRIs, top-tier professionals, luxury property seekers.
Custom Intent Users: Real estate portal visitors, past engagers, video viewers.
Warm Retargeting Pool: Website visitors, form openers, social engagers.
Produced premium-style creatives featuring:
Sea-view balconies
Modern interiors
High-end amenities
“Starting ₹65 Lakhs” price anchor
Strong CTAs: “Book Site Visit” / “Download Brochure”
Tone: aspirational, premium, urgent.
Reduced form fields
Used auto-filled details
Added budget filter to improve lead quality
Clear offer: “Get Floor Plan & Price Sheet”
Objective: Leads
Placements: Facebook + Instagram Feeds, Stories
Optimization: Highest Volume of Quality Leads
Daily Budget: ₹1,000 (simulated)
Outcome
The campaign successfully demonstrated how luxury real estate brands can attract high-intent buyers through precision targeting and premium creative positioning. The strategic approach reduced CPL by 28%, increased lead quality, and built a strong retargeting base—all essential for sustained property sales.
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