This project simulated a YouTube Ads campaign designed to boost awareness and app installs for a newly launched hotel booking app. With strong competition from major players, the app needed a powerful video-first strategy to build trust, showcase features, and attract first-time users.
My Role:
As the YouTube Ads Planner, I managed:
Audience targeting & segmentation
Ad script direction & visual storyboard
Campaign setup (Skippable In-Stream + Discovery Ads)
Performance simulation
Optimization framework + retargeting pathways
Background:
The hotel booking app struggled with brand visibility despite offering competitive pricing, rewards, and instant booking. Without a strong video branding strategy, conversion rates remained low.
YouTube was chosen as the primary platform due to its massive reach and ability to convey value visually.
Understanding the Problem:
Low brand recall compared to big players.
Lack of trust among new users.
Weak install funnel—no awareness stage.
Poor messaging hierarchy in existing creatives.
Strategic Approach
Audience Strategy
Targeted:
Frequent travelers
Corporate professionals
Family vacation planners
YouTube viewers searching for hotels, travel vlogs, Goa trips, etc.
Video Creative Direction
Crafted a 15-sec skippable ad showcasing:
Quick hotel search
Price comparison
Discount features
Easy payment options
CTA: “Download the App Now”
Tone: fast, clean, modern, trustworthy.
Campaign Setup
Objective: App Installs + Awareness
Bidding: Target CPV
Budget: ₹600/day (simulated)
Ad Types: In-Stream & Discovery
Funnel Building
Awareness → Feature highlight → Install CTA
Retarget viewers > 50% watch time with app-install ads
Final Outcome
The campaign significantly boosted the app’s digital presence. With a strong video narrative and optimized audience targeting, the brand achieved high awareness, strong view rates, and a lower-than-benchmark CPV, resulting in thousands of app installs.
Lets Work Together
I collaborate with brands and teams to create data-driven digital marketing strategies that deliver measurable results. With expertise in SEO, Google Ads, Meta Ads, WordPress, and email marketing, I bring a performance-focused and ROI-oriented approach to every project. If you’re looking for someone who blends strategic thinking with hands-on execution, I’d be glad to work with you.
